1;MAKE YOUR COPY ENGAGING
If there is one thing to keep in mind when creating your content strategy its its this,the need of your business should ultimately overlap with the needs of your target audience .By creating a website ,social media profile or other digital presence with your audience in mind ,you create content that provides value to customers and brand influences.
2;INCREASE YOUR WEBSITE VISIBILITY SEARCH
You have probably heard that when it comes to search engine optimization ,content is still king .and one of the best ways to keep your site relevant for search engine is by consistently publish high quality web content.In other words ,key word stuffing is out,and creating compelling content that people to promote is in .
3;LISTEN AND ENGAGE WITH CUSTOMERS ON SOCIAL MEDIA
With rise of social media titans like facebook over the past decade ,social media is now an integral part of online marketing plan.In fact according to new pew research center,52% of adult internet users are now now active on at least two or more social media platforms.Social media gives you yet another opportunity to share and promote the web content you have worked so hard to put together.
4;OPTIMIZE YOUR WEBSITE AND EMAIL MARKETING FOR MOBILE
Is easy to realize that mobile marketing is no longer a nice to have but a must have if you want to achieve maximum reach with your online marketing efforts.Even if you have redesigned your website so that it looks visually appealing and content is easy to find ,that one website needs to look great across multiple interfaces.
5;CAPTURE AND MEASURE SUCCESS MATRICES
While success matrices can be invaluable for yielding data on whether your efforts are yielding results.it can still be challenging to pin down the types of matrices to collect and best methods for deciphering data so it informs and supports ypur online marketing,.